SEO Services
SEO Services are the Foundation for all traffic and efficiency on your website
What To Expect From My SEO Services?
On-Page SEO Services
Your website has many components that contribute to optimization. In a lot of ways, you can think of it as a book. Books have different sections in them which are not the main content. The title page, table of contents, index, and appendix are examples of this. While the rich content of a book is the main selling point, these other sections of books help the reader navigate your published work.
In the same way, certain elements on your web page show the search engine the intent and purpose of your website. These elements need to be arranged according to best practice. By doing this, the search engines will “crawl” your website and understand your website’s relevance to consumers. Many businesses who hire companies, or build their own website, don’t truly understand these best practices. A company may assume that these individuals building their website are including SEO Services and digital marketing methods; however, they are not digital marketers, and they don’t think the same way that marketers do. The creator of your website obtains their income from making your site aesthetically pleasing and functionally efficient. While these factors are nice and needed, it doesn’t always equal that which SEO Services can provide.
After your website’s format is completed, then our goal would be to focus on keywords and content. When people type in your keywords on Google, we want your small business to appear near the top of the list. My goal will be to use the tools of my trade to gain insights which will help us rank your local business near the top of the search engine. Through our SEO services, you will produce rich content on your website. We will help consumers find your services above your competitors.
Technical SEO Services
On the technical side, your website can be submitted to Google for indexing. If this hasn’t been completed, my SEO services include this indexing process. It will ensure that Google can read your site properly, and that you can rank for the keywords you’re trying to show your future clients.
Often times, we will find broken links or other issues with the site when Google tries to index your pages. These errors and mistakes could be preventing your website from being ranked higher. Remember, Google and other search engines are interested in user experience for their searchers, so they are not likely to send their clients to sites that have technical issues. Again, there are specific tools that I use to deep dive into the areas of your website that you may have not realized were problematic. When the search engines detect these errors, it will result in less traffic to your website.
One other important factor of technical SEO is Canonical URLs. Basically, this means we want the correct pages being displayed to the search engine for specific keywords that users type in. Through the correct SEO processes, I will be able to assist your business in these technical practices.
Off-Page SEO Services
What is Off-Page SEO? Off-Page SEO has a lot of influence on your website’s domain authority. Domain authority was developed to show the relationship your site has with search engines. The higher your site’s authority is, the more the search engines trust your site. The way our SEO Services will get your website higher authority is by giving valuable content to other web pages and social media platforms. You might be wondering how this can be achieved? Well, your business offers expertise on services you provide. The knowledge and understanding you’ve acquired for your specific trade is valuable. You wouldn’t have a successful business if you had nothing to offer. Therefore, there is always a select audience that can benefit from what you know and perform every single day.
The goal in this SEO Service is to give beneficial content to other websites with high domain authority. This means I will be producing written content with quality images for visitors of these high traffic websites to benefit from. Also, popular social media pages can have this same effect. This area of expertise requires research and creativity, but it is extremely beneficial! You have the knowledge, and I will help create the content. By doing this, Google will see your website as an established authority on your area of expertise. Though time consuming, this exercise is very effective, and it will greatly increase the organic search results of your webpage!
Google My Business
You may not have know this, but Google has a platform that brings awareness to its users almost as a type of social media. This is a very valuable tool for local and small business. This is your opportunity to show off your website and services to the community. There are lots of features and interactions that will give your business extra exposure. Our SEO services will help establish and maintain your Google My Business.
Similarly to other digital marketing practices, there are key steps that you want to perform when communicating on this platform. By following these methods, you will gain another advantage in the local community. Again, part of my job will be to complete those necessary steps for you, and give you one more opportunity to bring your brand’s awareness.